Most brands think they’re speaking to their audience. Most are wrong.They’re missing them, ignoring them, or worse—pushing them away. And when that happens, it’s not just ineffective—it’s a risk.Welcome to But What About the Brand!—a podcast about the decisions behind branding, audience connection, and what makes messaging stick.In this short preview, Matthew Mazzone introduces the show, why it matters, and what to expect in the episodes ahead.Follow But What About the Brand! wherever you get your podcasts. First episode drops soon.

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