What Most Firms Won’t Tell You About Brand Crises (w/ Josh Culling)

25/03/2025 32 min

Listen "What Most Firms Won’t Tell You About Brand Crises (w/ Josh Culling)"

Episode Synopsis

This is the conversation most comms firms won’t have—and the one every C-suite needs to hear.Josh Culling, President of Dezenhall Resources, reveals how reputation is won or lost when the stakes are highest. We cover why crisis management is a survival discipline, how brand value can vanish overnight, and why—if you think it’s a game of spin—you’ve already lost.