This story was originally published on HackerNoon at: https://hackernoon.com/building-elastic-crm-workflows-that-react-to-real-time-engagement.
Automate email engagement with CRM-based database elasticity. Improve deliverability and conversions by adjusting sends based on real-time activity.
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Elasticity means adjusting the size of your active audience in real time as contacts open, click, or remain inactive. Contacts who meet engagement criteria stay in the workflow; those who don’t are paused, delayed, or rerouted.

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