01:00 – Intro & Early Sales Journey02:30 – Transition to Digital Marketing03:45 – Founding Digital Simple04:20 – Scaling with Property Marketing05:35 – Lessons from Growth & Churn06:10 – Transparency & Approach to Marketing07:15 – Marketing as Sales (1-to-Many)08:24 – Importance of Brand + Sales Together09:08 – Marketing Theory & Customer Psychology13:05 – Crafting Compelling Offers18:56 – Messaging & Positioning22:20 – Human vs. AI in Marketing26:30 – The Power of Digital Leverage30:11 – Why Video is Critical33:11 – Balancing Brand & ROI Campaigns37:21 – Funnel Strategy Example40:27 – Optimisation Mindset42:19 – Scaling Offers & Upsells45:18 – Practical Q&A on Campaign Optimisation46:16 – Live Campaign Walkthrough50:18 – Daily vs. Lifetime Budgets56:00 – Setting Audiences & Placements57:12 – Building Lead Forms & Creatives

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