What crucial role do Desire and Discover play in a successful business?
In this podcast THE Business Problem Solver’s success criteria Desire and Discover are explored in more detail.
This is the third motivating podcast in this series from THE Business Problem Solver. If you are starting a business or looking to grow your current organisation this podcast provides the vital starting point. Lee explains in detail how and why the first two steps Desire and Deliver are vital components of the 5Ds steps of success criteria.
Lee is an engaging speaker and weaves his own experiences across the podcast, creating an opportunity for the listener to learn from his experiences.
KEY TAKEAWAYS
 The 5Ds, identified as critical success criteria for anyone, whether as an individual, part of a team, wanting to grow scale or improve their business.
The 5 ‘Ds’
Desire
Discover
Dedication
Deliberate action
Deliver
Desire
Why desire? – desire is an emotion, its far stronger than just wanting something. You’ve got to really feel that emotion, that you want to overcome that obstacle that’s in front of you.
Desire is all about truly believing in that destination. It’s where you want to get to if you are an organisation. As a business it is the reason to exist and the reason why you do what you do.
Discover
Discover the things that are getting in your way. It’s about understanding those things that are obstructing you, those issues that are getting in the way for you in the journey to achieving your desired destination.
The Desire and Discover success criteria are all about framing your problem and understanding the things that are getting in the way of getting to your outcome.
BEST MOMENTS
“Don’t take an off the shelf system, it might not fix the problem in front of you”
“The thing you want to overcome, is going to help you get to where you want to get to”
“Ensuring that you communicate the desired destination is important to what you want to achieve.” 
“An emotional attachment to where you need to get to.”
“It’s equally important that people in your organisation desire or resonate with the direction you’re going in.”
“Some of the problems you overcome in business will help you to survive longer.”
VALUABLE RESOURCES
Other podcasts in 5Ds series
ABOUT THE HOST
For the last 15 years I have been a multi sector internal or external business improvement consultant, building the improvement capability of individuals, teams and businesses.
In my spare time I enjoy spending time with my 2 young children Jack & India. I also enjoy listening to reading and applying both business & personal development material.
Lee Houghton is “THE Business Problem Solver”, a Management Consultant, CX Specialist and Keynote Speaker.
CONTACT METHOD
You can contact Lee Houghton on: 07813342194
Website: [email protected]
LinkedIn: www.linkedin.com/in/lhoughton/
Facebook: www.facebook.com/THEBusinessProblemSolver/
Twitter: https://twitter.com/BusiProbsSolved 
Instagram: www.instagram.com/the_business_problem_solver/?hl=en 
YouTube: https://www.youtube.com/channel/UCsf0YC2_ZBuhtC_s-AbHaD

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