🔥 The Indiana Fever and Pacers are out-engaging major brands—and they're doing it without relying on follower count.   David Brickley sits down with Tyler Beadlecomb, SVP of Marketing Content at Pacers Sports & Entertainment, to break down how his team builds shareable content, taps into cultural moments like Stranger Things, and turns viral spikes into long-term fan growth.   📱 This episode covers: - Why the Fever's draft-day animation became a full content franchise - How to create branded content fans actually want to engage with - The shift from follower-based goals to recommendation-based success - What TikTok's algorithm changes could mean for global reach - How to build marketing that wins—regardless of your team's record   #WNBA #IndianaFever #Pacers #CaitlinClark #TikTokStrategy #SportsMarketing #StrangerThings #BusinessOfSocial 📬 Sign up for David's monthly newsletter—Real insights, bold strategies, and the smartest plays in social delivered to your inbox 👉  https://www.stndigital.com/db/ Interested in becoming a guest on the podcast? Reach out to our team at [email protected] --------------------------------------------------------------------------------------------------------------------------------------------------------------   STN Digital is a social-first marketing agency that specializes in launching brands and building highly engaged audiences.           ➡Check us out: https://www.stndigital.com/           ➡Get in touch with our team: https://www.stndigital.com/contact/   -------------------------------------------------------------------------------------------------------------------------------------------------------------- Want more insights? Follow David: TikTok: https://www.tiktok.com/@davidbrickley Twitter: https://twitter.com/DavidjBrickley LinkedIn: http://www.linkedin.com/in/brickley Instagram: http://instagram.com/davidjbrickley Facebook: https://www.facebook.com/davidjamesbrickley  

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