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Listen "Brand Marketing for Coke with Crystal Ivey"
Episode Synopsis
On this episode of Business of Social, David is joined by Crystal Ivey, Brand Manager at Diet Coke. They discuss all things product marketing and dive into the ideas and strategy behind launching a product on social. "A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer's decision to choose one product or service over another."- Seth Godin
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