Business of Apps Podcast

Business of Apps Podcast

Por: Business of Apps
The Business of Apps podcast brings you actionable insights from the leaders of the global app industry and the world’s fastest growing apps.

App marketing professionals, product managers and developers share the latest approaches to building, marketing and monetizing mobile apps.

Every Monday we have a candid conversation with app industry professionals about specific topic that may cover app marketing, mobile advertising or app development and we also help our listeners to get to know our guests better.
251 episodios disponibles

Latest episodes of the podcast Business of Apps Podcast

#251: Solving app growth complexity with AI with Eoin Hallahan, CRO at SplitMetrics 08/12/2025
#250: CTV powering mobile conversion with Kaitlin Stebbins, Mobile Growth & Performance Media Lead at Samsung Ads 01/12/2025
#249: "The Modern UA Funnel: From Acquisition to Unstoppable Retention" App Promotion Summit NYC panel 10/11/2025
#248: Beyond walled gardens: Unlocking new paths for UA with Omri Argaman, Co-Founder and CMO at Zoomd 03/11/2025
#247: "AI & App Engagement" App Promotion Summit NYC panel 27/10/2025
#246: How D2C is reshaping game monetization with Chris Hewish, President of Xsolla 20/10/2025
#245: The future of web-to-app funnels for app growth with Andrey Shakhtin, Founder & CEO of FunnelFox 22/09/2025
#244: Boost app revenue: intelligent pricing & payment with Andrew Davies, Chief Innovation Officer at Paddle 15/09/2025
#243: Acquiring quality mobile users programatically with Rui Mateus, CTO of Mobrand 01/09/2025
#242: Turning AI into real app business value with Steve Toy, Chief Executive Officer at Memrise 25/08/2025
#241: App revenue growth ideas with Jens-Fabian Goetzmann, Head of Product at RevenueCat 18/08/2025
#240: Creative that drives growth: ConsultMyApps’ playbook with Megan Evans, Creative Director at ConsultMyApp 11/08/2025
#239: Building communities: Stream’s approach with Kenzie Wilson, GTM Lead - AI Moderation at Stream 04/08/2025
#238: Stand out with smarter mobile messaging with Jason Lyman, Chief Marketing Officer at Customer.io 07/07/2025
#237: What not to do: Lessons from consulting hundreds of apps Reed Kuhn, Head of Business Strategy at Branch.io 16/06/2025
#236: Web-first growth: the new playbook for app UA with Gessica Bicego, Marketing & Growth Consultant 02/06/2025
#235: “Next gen ad creative: hits & misses” App Promotion Summit London panel 26/05/2025
#234: “Beyond installs: the future of app growth (2025)” App Promotion Summit London panel 19/05/2025
#233: AI-powered creative optimization for mobile today with Asaf Yanai, CEO at Alison.ai 12/05/2025
#232: Mobile app paywalls & cognitive biases with Max Amelang, Product Marketing Manager at Prematch 14/04/2025
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