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Listen "#241: App revenue growth ideas with Jens-Fabian Goetzmann, Head of Product at RevenueCat"
Episode Synopsis
When it comes to growing app revenue, there’s no shortage of advice — but separating the shiny “growth hacks” from the strategies that actually move the needle is another story. In today’s crowded subscription app market, you can’t just set a price, launch, and hope for the best. You need to understand your users, their behaviors, and the subtle levers that can turn one-time downloads into long-term customers.
In this episode, I’m joined by Jens to draw on his experience both inside a subscription app team and now supporting others, Jens shares practical, tested ways to increase revenue — from smarter pricing strategies to better handling of cancellations and reactivations.
If you’re building, marketing, or monetizing an app, this conversation is packed with insights you can start applying right away, whether your goal is to capture more value from your most loyal users, adapt pricing for different markets, or simply stop leaving revenue on the table.
Today’s topics include:
The most effective ways to identify untapped revenue opportunities
Balancing global pricing strategies with local market purchasing power
How to decide what innovations (new tools, APIs) are worth adopting vs which might distract from the core offering
Th most overlooked techniques to reduce churn and increase reactivations
The role of partnerships in creating long-term customer value
Links and Resources:
Jens-Fabian Goetzmann on LinkedIn
RevenueCat website
Business Of Apps - connecting the app industry
Quotes from Jens-Fabian Goetzmann
“The core offering should always come first. Value needs to be created before it is extracted—monetization works best when you’ve already built something that engages and retains users.”
“Start experimenting with new customers first. They come in without preconceived notions, making it easier to test pricing, tiers, or new models without alienating your existing user base.”
“Premature optimization is the biggest distraction. If your business model doesn’t work with the basics, you’re unlikely to fix it just by tweaking monetization tactics.”
Host
Business Of Apps - connecting the app industry since 2012
In this episode, I’m joined by Jens to draw on his experience both inside a subscription app team and now supporting others, Jens shares practical, tested ways to increase revenue — from smarter pricing strategies to better handling of cancellations and reactivations.
If you’re building, marketing, or monetizing an app, this conversation is packed with insights you can start applying right away, whether your goal is to capture more value from your most loyal users, adapt pricing for different markets, or simply stop leaving revenue on the table.
Today’s topics include:
The most effective ways to identify untapped revenue opportunities
Balancing global pricing strategies with local market purchasing power
How to decide what innovations (new tools, APIs) are worth adopting vs which might distract from the core offering
Th most overlooked techniques to reduce churn and increase reactivations
The role of partnerships in creating long-term customer value
Links and Resources:
Jens-Fabian Goetzmann on LinkedIn
RevenueCat website
Business Of Apps - connecting the app industry
Quotes from Jens-Fabian Goetzmann
“The core offering should always come first. Value needs to be created before it is extracted—monetization works best when you’ve already built something that engages and retains users.”
“Start experimenting with new customers first. They come in without preconceived notions, making it easier to test pricing, tiers, or new models without alienating your existing user base.”
“Premature optimization is the biggest distraction. If your business model doesn’t work with the basics, you’re unlikely to fix it just by tweaking monetization tactics.”
Host
Business Of Apps - connecting the app industry since 2012
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