You’ve probably heard it before: “You need to build a platform to grow your business.” But most people misunderstand what that really means. It’s not just a podcast or a social feed, it’s an aligned ecosystem that works together to grow your business without draining your energy.Too often, “platform” gets mistaken for social media followers. But real influence isn’t built on rented land. In this episode, Samantha and Leon break down what it really means to own your platform and why that ownership matters for your visibility, credibility, and cash flow.If your content feels like it’s disappearing into the void, or your audience isn’t converting the way it should, this is the strategic reset you didn’t know you needed. You’ll learn how content turns into currency, how to rebuild trust in a noisy market, and how to create an ecosystem that positions you as the no-brainer choice. Your platform isn’t just where you show up. It’s the engine behind your influence—and the sooner you take ownership of it, the faster your business scalesFor full show notes and links, please visit: https://samanthariley.global/podcast/632Got questions or want more business growth content? Follow us over at @thesamriley and @leonflitton

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