Jake Larsen is the founder of www.videopower.org and has figured out the formula to get YouTube ads to pull in revenue for businesses. Together we talk about the creative and sales process that leads to profits. Jake is a world class guy and a true friend who I trust and you should get to know. Follow his family vlog Larsen Family Soul on YouTube.   Show Notes: 00:04 Summary and highlights of the episode 01:14 Introducing Jake Larsen 03:01 Visiting YouTube headquarters 03:29 Linking the bridge between views and sales 04:45 Why Jake started Video Power Marketing 06:27 Understanding YouTube as a business owner 06:53 Creative + Sales = Profit 08:58 Targeting specific channels and interests 10:49 The creative process behind a video ad 12:02 Strategy to get the viewer to people to watch video ads 13:50 The most important part of the video formula 14:12 Best CTA’s (call to action) for business owners 16:13 Knowing the value of a YouTube subscriber 17:08 How YouTube subscribers are more valuable than email subscribers 18:42 Setting up and optimizing YouTube remarketing ads 21:30 Facebook ads vs YouTube ads 22:58 Where business owners should start 25:53 Say thanks to Jake at www.videopower.org or Twitter https://twitter.com/JakeLarsen7   Resources: Jake’s company www.videopower.org YouTube family channel https://www.youtube.com/channel/UC3n-oxrpFXroSNI-cgYzmdw Twitter https://twitter.com/JakeLarsen7  

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