You’ve heard me preach the power of workflows for years—but what if that’s not where your client experience actually starts? In this episode, I’m sharing the mindset shift that’s changed how I support creative entrepreneurs and why I’m putting client communication front and center. We’ll talk about what most people really need before they’re ready to automate, the truth about writing emails that connect, and why your words matter more than your workflow (at least at first).Check out Email Like You Mean It, my client communication quarterly sprint where we draft your preplanned client communication library in 5 days.https://coliejames.com/emailFind it Quickly01:05 – Why I’m shifting focus from workflows to communication02:36 – The real difference in your client journey03:42 – What held me back from teaching email strategy04:37 – The spark (not a framework) you actually need05:22 – Why most people aren’t ready for workflows07:06 – Communication comes before automation07:41 – A sneak peek at the Systems Glow-Up challenge

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