Episode Synopsis "Marketing: To cut back or not to cut back on Marketing spend?"

In this episode, Peter and Malekso's group of consultants approach a topic of great interest amongst business' owners during the global COVID-19 pandemic: Should marketing efforts and investments be reduced due to decreased appetite from a consumer point of view? The short answer: no, do not cut back or pause your marketing activities; we now have an unprecedented audience as a result of the social distancing and home confinement currently being practised in Australia. However, there are a number of elements that you need to consider before you keep going with your marketing activities - given that success with marketing is not about how much do you spend on activities, but rather, how smart you are with your spend! Make yourself comfortable and get ready to learn about marketing best practices to put in place during rough times! Thank you to the Malekso team: Peter Spinda Chris Smith Ken Kramme Farrah Macchiwalla James Ussery Carlos Baron

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