ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Understanding Explicit and Implicit Logos"
Episode Synopsis
Your logo is your brand's first impression—but should it be crystal clear or mysteriously abstract? Discover the strategic psychology behind explicit logos (like Domino's pizza box) versus implicit designs (like Nike's swoosh). Learn which approach boosts sales, builds authenticity, and aligns with your brand goals, plus a few key factors that determine whether your visual identity should spell it out or leave customers intrigued.
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