ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "The Smart Spender: Value in a Cost-Conscious World"
Episode Synopsis
In a world where 85% of consumers face financial anxiety, a new type of buyer has emerged—the smart spender. They don't just want cheap; they want value. Explore how savvy consumers are reshaping markets by prioritizing quality, convenience, and authentic brand experiences over rock-bottom prices, and learn what businesses must do to win their loyalty.
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