ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "The Compromise Brand Paradox"
Episode Synopsis
Why do we hide certain shopping bags? What makes a brand something we use but never recommend? In this episode, we explore the psychology of "compromise brands"—products that solve our problems but damage our self-image.
More episodes of the podcast Business Built Right
Difficult Colleagues are Your Mirror
28/12/2025
In God we trust