ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "The Case for Product-First Marketing"
Episode Synopsis
A reformed marketing consultant's confession: Why 'sell the experience, not the product' advice has gone too far, and how the world's most successful companies actually win by doing the basics exceptionally well.
More episodes of the podcast Business Built Right
The Press Release as Product Blueprint
18/10/2025
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