ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Anti-Archetypes: Branding Beyond Convention"
Episode Synopsis
Meet the "anti-archetype" rebels who turned marketing upside down and won. Discover how Liquid Death sells water like heavy metal albums, Patagonia tells customers "Don't Buy This Jacket," and Deadpool became the superhero who mocks superheroes. Learn why breaking category conventions creates more memorable brands than following the rulebook, and how pattern disruption hijacks your brain's attention system to build billion-dollar companies.
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