On this episode of Business Breaks, we dive into the importance of understanding both profits and cash flow in a company's financial health. We speak with experts about how fast-growing companies can get too excited about growth and fail to pay attention to finances, leading to bankruptcy. We also discuss the confusion around accounting metrics and the importance of maximizing gross profit. Additionally, we explore the risks small suppliers face when dealing with big customers and the importance of maintaining a healthy profit margin. Finally, John shares his experiences as a consultant who simplifies financial goals into revenue, gross profit, and net profit and recommends maximizing gross profit as the easiest way to increase net profit. Tune in to learn more about the nuances of business finances and how to effectively manage them.

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