In this FridAI episode of Business Brain, Dave and Shannon dive into the evolving future of pay-per-click advertising in a world increasingly dominated by AI tools like ChatGPT, noting how AI is replacing traditional search behavior and potentially reshaping monetization models. They discuss Shannon’s creation of a custom GPT trained on his own content to produce more personalized, on-brand outputs, and encourage listeners to build their own. Dave explores the value of upgrading to ChatGPT’s $200/month plan, including business-ready Operator features and custom GPTs for specific workflows. They also highlight promising AI-driven business ideas—like ad pitch bots and sponsorship compliance tools—before wrapping with a nod to a compelling post from Fiverr’s CEO on AI and the future of work.

00:00:00 Business Brain – The Entrepreneurs’ Podcast #647 for Casual Friday, May 9th, 2025

May 9th: Tear The Tags Off The Mattress Day


00:01:54 n-ars56-v7v-What will happen to paid search ads now that we all use genAI?

ChatGPT adding Shopify to chat


00:06:15 Create a GPT about you!

“I want you to talk and think like I do. If I upload 100+ Word documents that I have written. Can you create a GPT and analyze what I have?”


00:09:35 SPONSOR: Square. Get up to $200 off Square hardware when you sign up at square.com/go/brain  #squarepod #ad
00:11:10 SPONSOR: SoundSource gives you app-level audio effects and controls for any app on your Mac! Visit MacAudio.com/Brain and use code BRAIN to save 20.
00:12:30 Upgrading ChatGPT

“Given what you know about me, please give me your top 5 examples of why I would want to upgrade to the $200/month ChatGPT account. Prioritize them bringing me short-term value.”
“It seems like we might be missing something that could truly be its own business using ChatGPT Operators. Ideas?”


00:15:03 Fiverr CEO on AI
00:16:52 Business Brain 647 Outtro

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