In this episode of Business Brain, you’re challenged to stop playing it safe and start leaning into the discomfort that drives real growth. You explore why staying comfortable is often the biggest limiter in business, and how intentional unease sharpens your thinking, strengthens decision-making, and exposes opportunities you’d otherwise miss. When you choose discomfort on your terms, you regain control instead of letting fear make the calls for you.
You’ll learn how to reframe uncomfortable moments as signals—not stop signs—and use them to build resilience, confidence, and momentum. By pushing just past what feels easy, you create space for better habits, smarter risks, and a truly Charmed Life in business. The message is clear: if you want progress, comfort can’t be the goal—growth has to be.

00:00:00 Business Brain – The Entrepreneurs’ Podcast #712 for Wednesday, December 24th, 2025

December 24th: National Eggnog Day


00:01:15 Make sure to scare yourself often

Take the meeting
Do the thing you haven’t done
Step outside of your comfort zone
Find the uncomfortable, and say “yes.”
Eat Terry Black’s Barbecue (ok, this is a safe bet!)
“Everything I want is on the other side of being uncomfortable”


00:13:27 SPONSOR: Rula patients typically pay $15 per session when using insurance. Connect with quality therapists and mental health experts who specialize in you at https://www.rula.com/businessbrain/ #rulapod
00:15:12 JoeyGator-BB Review-Love this show!
00:16:51 Quick Tip: Email people while they’re away to mine their autoresponders

Make and Keep a Reasons for Contact List


00:20:02 Strategies for working with new contacts
00:23:29 Business Brain 712 Outtro

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The post Make Yourself Uncomfortable – Business Brain 712 appeared first on Business Brain - The Entrepreneurs' Podcast.

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