In this episode of Business as UNusual, host Aicila sits down with fundraising thought leader Jeff Schreifels, principal and owner of Veritus Group, to unpack innovative donor relationship strategies for modern nonprofits. Jeff brings over 30 years of experience elevating organizations like St. Jude’s and United Way, focusing on building genuine connections, investing across the donor pipeline, and fostering long-term impact. This conversation goes deep into why sustainable growth in fundraising means challenging conventional norms, embracing authentic engagement, and thinking beyond transactional giving. If you want your nonprofit to step beyond the usual, this episode delivers insights and actionable takeaways for success.Topics discussed in this episode:Why investing across the entire donor pipeline yields consistent long-term resultsThe pitfalls of short-term fundraising strategies and how to avoid themThe critical importance of authentic donor relationships in the age of AI and automationJeff’s real-world stories of nonprofit leaders shifting their strategies—and the impact it hadBalancing direct mail success with cultivating major giftsThe single biggest reason donors stop giving (and how to fix it)Lessons from failure: why focusing on relationships trumps chasing the moneyThe business case for generosity and why giving knowledge away can help your growthKeys to finding fulfillment and defining success in nonprofit leadershipResources mentioned in this episode:Veritus Group (www.veritusgroup.com) – Training, consulting, and free resources for nonprofit fundraisersSway: The Irresistible Pull of Irrational Behavior – Ori Brafman, Rom Brafman (referenced book)Veritas Group’s white papers and blog (https://veritusgroup.com/resources) – 1,500+ posts and 25+ white papers on fundraisingVeritas Group Certification Courses for Mid and Major Gift Fundraising – Upcoming in October (see website for details)Dive into Veritus Group’s free resources and transform your fundraising approach: veritusgroup.comPut relationships at the heart of your fundraising—try one new authentic engagement strategy this weekReady to upskill? Register for Veritus Group’s upcoming certification courses in mid and major giving!The full transcript of this conversation is available at https://www.bicurean.com/bautranscripts3Transcripts and notes generated with Descript and Castmagic and then edited by human eyes and hands.Lightly edited and produced by BiCurean Consulting, BiCurean.com. Hosted on Acast. See acast.com/privacy for more information.

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