In this episode of Business as UNusual, culture expert and Better Culture co-founder Brett Hogeveen joins Aicila for an insightful conversation about the measurable business impact of workplace culture. Brett shares actionable strategies for building competitive advantage by prioritizing both top-down leadership and bottom-up employee engagement. Discover practical tips to improve retention, productivity, and fulfillment in your business using culture as your secret weapon.Topics discussed in this episode:How culture transforms business results and why it’s not just a “soft skill”The importance of executive buy-in and partnership for lasting culture changeMeasurable ways to foster employee commitment and continuous improvementBuilding culture from the bottom up: Introducing the 20 Tenets frameworkTips for leaders and employees to create a more rewarding workplaceWhy strategic plans should always include culture improvement initiativesSimple steps for shifting your organization’s culture to unlock performanceVisit https://betterculture.com/unusual for your free Culture Kickstarter Pack and start building a better workplace today!Resources mentioned in this episode:Better Culture Insights & free resources: https://betterculture.com/insightsBrett Hogeveen on LinkedIn: https://linkedin.com/in/brett-hoogeveenMake culture part of your company’s strategic plan—start a conversation with your leadership team!Interested in leadership or culture training? Connect with Brett Hogeveen on LinkedIn or through Better Culture.Episode transcript:The full transcript of this conversation is available at https://www.bicurean.com/bautranscripts3Transcripts and notes generated with Descript and Castmagic and then edited by human eyes and hands.Lightly edited and produced by BiCurean Consulting, BiCurean.com. Hosted on Acast. See acast.com/privacy for more information.

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