ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Ep. 195 - Make Them Feel Good"
Episode Synopsis
What if you ran an ad for your business that started with: “You’ll feel good after giving us your money."
That's catchy. You'd probably get people's attention. But could you say that to your customers with a straight face, and stand behind it?
Maybe you think it sounds presumptuous. Or haughty. Or too on-the-nose. Maybe you wouldn't run that sort of ad because it makes you look self-seeking or money-loving. Maybe you think it misses the point of what you're trying to do with your business.
That's catchy. You'd probably get people's attention. But could you say that to your customers with a straight face, and stand behind it?
Maybe you think it sounds presumptuous. Or haughty. Or too on-the-nose. Maybe you wouldn't run that sort of ad because it makes you look self-seeking or money-loving. Maybe you think it misses the point of what you're trying to do with your business.
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