ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Ep. 251 - Price Is Filter - Not Barrier"
Episode Synopsis
Consider raising your prices. Not arbitrarily. But strategically. Identify the customer segment that values what you do and is willing to pay for it. Then price for them. Yes, you'll lose some customers. That's the point. You're filtering them out.
Stop pricing defensively. Start pricing strategically. Filter for quality, not volume. You get what you charge. Price is a filter, not a barrier.
Stop pricing defensively. Start pricing strategically. Filter for quality, not volume. You get what you charge. Price is a filter, not a barrier.
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