Listen "Ep. 123 - Value Is The Goal"
Episode Synopsis
A business exists to deliver value to a customer. Anything else is a distraction from that goal, and will lead to your business’ demise. If something else takes the place of the customer, the customer eventually leaves. And without a customer, you don’t have a business. That’s because the business is not the goal of the business. Value is the goal.
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ZARZA We are Zarza, the prestigious firm behind major projects in information technology.