In this episode Tim and Randy talk about adding unique naming or nomenclature (what we refer to as a unique mechanism), to separate yourself from the competition. When your entire marketplace is using the same exact words to describe their offer you need to create proprietary names to explain what it is you do so that the marketplace sees you as different.If you look at 8 out of 10 gyms, you’ll find the same kind of marketing language that really doesn’t differentiate them from their competition. You are likely to find these three words; Fitness, Nutrition, and Accountability.You got to have a unique mechanism or secret sauce or a proprietary blend that makes somebody get a given result vs your competition. If you explain this well enough in your marketing, that secret sauce will be the reason people choose to sign up with you over your competition.Even though you are providing the same service, changing your nomenclature can make all the difference. To the consumer, having some unique buzzwords means that you have something that others don’t.Tune in to learn more about how to repackage and rename your programs to make them proprietary to sound different from everybody else.Key TakeawaysWhat separates you from the gym down the street? (01:20)You got to be different from the competition (03:52)How powerful having a unique value proposition is (04:26)Changing the naming of your programs and delivery systems (07:32)How you can rename your programs to make them proprietary (10:55)Cheat buzzwords to use for your programs (12:29)Additional Resources:winninggym.com/workshop----www.PFMarketingSolutions.com/Callpfmarketingsolutions.com/automationwww.CLACourse.comwww.ProFitGPS.netMarketing Talk with Fitness Professionals Facebook Grouphttps://PFMarketingSolutions.com/Data--If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit--You can find out more about Tim and the strategies covered in this episode by checking out our website.--Would you rather watch the video version instead?Head over to our YouTube channel to watch this episode by going here

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