Shawne Merriman is an ex-NFL All-Pro Linebacker for the San Diego Chargers & Buffalo Bills. Since his football career, Shawne has been very active as an entrepreneur, including founding Lights Out Xtreme Fighting (Fight Promotion), Lights Out Agency (Insurance), Lights Out Sports TV, and Lights Out Apparel. In this conversation, we discuss the development of his “Lights Out” brand and early adoption of personal branding, how this has served him in the business world post football, and steps he has taken to learn business skills from mentors like Donald Trump and others. We also talk about stories from the NFL, including what it was like to play with LT and how he dealt with injuries. We also cover Shawne’s early exposure and enthusiasm for combat sports, business strategies, differentiators, vision for Lights Out XF, and overall lessons learned. Partners:JNGL ATHLETICO:  https://jnglathletico.com?sca_ref=5391573.ojJfvDfSXJ  Use code NICHOLSANDDIMEZ for 25% off for BJJ apparel LEGACY KAPSULE: https://www.legacy-kapsule.com/ - Request a custom video podcast Chapters: 00:00 - Intro04:38 - Lights Out Brand11:26 - Seeking Business Mentorship & Relationship with Donald Trump16:12 - NFL Career & Playing with LaDainian Tomlinson (LT)20:40 - Dealing with Injuries 26:37 - Combat Training for Football, Fighting Background (Bellator, BKFC..), Training with Randy Couture34:13 - Founding Lights Out Xtreme Fighting Promotion37:21 - Building Teams and Delegating in Business41:55 - Steps in Building a Fight Promotion, Learning from Dana White & the UFC46:47 - Long Term Vision, Differentiators, & Innovation54:35 - Entrepreneurial Life HackFollow Shawne Merriman: Shawne's IG: https://www.instagram.com/shawnemerriman Lights Out XF IG: https://www.instagram.com/lightsoutxfLights Out Sports TV: https://www.lightsoutsportstv.com Lights Out Brand IG: https://www.instagram.com/lightsoutbrandFollow Chris Nichols:Instagram: https://www.instagram.com/nicholsanddimez Podcast Instagram: https://www.instagram.com/builtforlegacypodcast Website: https://builtforlegacy.buzzsprout.com Apple Podcasts: https://podcasts.apple.com/us/podcast/built-for-legacy/id1667715105 Spotify: https://open.spotify.com/show/4MAr6sSCwiyU9G1JZgeZxq?si=a7da325d67a64a72 YouTube: https://www.youtube.com/@builtforlegacypodcast Facebook: https://www.facebook.com/people/nicholsanddimezshow/100090067950005 Contact: [email protected]

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