Episode SummaryWhat does it take to turn HR into a true business driver? In this episode of Built by People, we sit down with Larry Ott, CHRO at Cooper Standard, whose 40+ year career spans GM, Ally Financial, and multiple leadership roles in the automotive sector. Larry shares how he's transformed HR from a support function into a strategic powerhouse that directly influences business outcomes.You’ll hear how Cooper Standard’s flexible work model has given them a competitive edge, why Larry prioritizes business fluency over HR policy knowledge, and how he empowers his team to lead—not just advise. If you’re an HR leader or business executive looking to integrate HR more deeply into the core of your business, this episode is full of actionable insights.Key Timestamps[00:45] – Larry’s 40-year career across GM, Ally Financial, and Cooper Standard[02:19] – Cooper Standard’s unique take on remote work: flexibility over mandates[04:19] – A surprising win: how Baby Boomers adapted to flexible work[05:26] – Embedding HR into the business strategy and driving measurable impact[08:25] – Larry’s transition to strategic HR and advice for future leaders[10:39] – Parting advice: why HR shouldn’t be a “support function”Actionable TakeawaysRedefine remote work as flexible work to better align with employee needs and organizational cultureEmbed HR in business strategy by aligning HR goals with corporate financial objectivesEncourage broad experience early in careers to build versatility and avoid professional stagnationDevelop strong business acumen to gain respect and drive impact across the organizationStop calling HR a support function—position it as a core business partner to influence outcomesOur SponsorPrevi is an employer network that provides private pricing for employees. Joining the Previ network allows employees to save on necessities they already pay for, such as cell phone service and insurance. Previ saves the average employee $2,200/year. ⁠Join at no cost to the company.⁠

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