ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "From Complex to Clear: B2B Marketing That Builds Trust"
Episode Synopsis
In this episode, Julieta, featured on the Women in Fintech Powerlist and now leading marketing at Upvest, shares how to turn technical products into stories that resonate. With over a decade of experience from startups to corporates, she explains her approach to campaign planning, balancing logic with emotion, and why credibility and trust are the real currency in B2B marketing.
In God we trust