The Opportunity for CPG Brands is Still Retail - Ashley Thompson, CEO of MUSH Oats

Building While Flying
14/07/2022 26 min Temporada 1 Episodio 71
The Opportunity for CPG Brands is Still Retail - Ashley Thompson, CEO of MUSH Oats

Listen "The Opportunity for CPG Brands is Still Retail - Ashley Thompson, CEO of MUSH Oats"

Descargar episodio Ver en sitio original

Episode Synopsis

Ashley Thompson is the Co-Founder and CEO of MUSH, healthy, ready-to-eat cold oats that are plant-based, gluten-free, dairy-free, wholesome and delicious. Ashley and her co-founder launched MUSH in 2015, with the conviction that easy, delicious, nutritious food can elevate the world in powerful ways. MUSH products are sold in stores around the country, and directly through their website.    In her conversation with Mickey Cloud, Ashley shares how MUSH got started and what inspired her lifelong journey of nutrition. She also discusses their split between retail and DTC, how they partner with influencers, and how an appearance on a popular TV show changed their business.    In-flight topics: Choosing retail over DTC Solving health issues with food Finding the right messaging for consumers Leveraging influencers in marketing Learning experiences from Shark Tank Navigating relationships with mentors and investors Opportunities for growth   Connect with Ashley: Mush website: https://eatmush.com/  Mush store locator: https://eatmush.com/pages/store-locator  Mush on Instagram: https://www.instagram.com/mush/?hl=en  Ashley on LinkedIn: ​​https://www.linkedin.com/in/ashley-thompson-50888626/

More episodes of the podcast Building While Flying

Creating a Plant-based Hair Care Company That Doesn't Use the Usual Chemicals - Tanya Perkins, Founder of The Refig 31/08/2023
Creating a Sustainable and Trustworthy US-based Hair Accessory and Jewelry Brand - Abby Dubois, Founder of EACH Jewelry 17/08/2023
Using AI to Help People Get Ready For South Asian Weddings/Events - Tania Kottoor, Founder and CEO of West X East 03/08/2023
Unpacking Longevity: Bridging Biotech and Tradition - Kas Bordier, Biotech and Medtech Entrepreneur 20/07/2023
Making It Easy to Engage with Skincare - Adam Ross, CEO and Co-founder of Heyday 07/07/2023
Using Product Innovation to Make Makeup More Fun - Natalie Mackey, CEO and Co-founder of Winky Lux 15/06/2023
Combining Storytelling with the Physical World - Devin Lars, CEO and Founder of Kurieo 01/06/2023
How Alterations Can Reinvigorate The Fashion Industry and Make it More Sustainable - Nancy Rhodes, Founder of Alternew 18/05/2023
Redefining Sales Through Servant Leadership - Dale Dupree, Co-Founder of Sales Rebellion 04/05/2023
The Importance of Retreats in a Remote/Hybrid Work World - Jared Kleinert, founder of Offsite 20/04/2023
© 2003-2025 ZARZA | AHEAD OF OUR TIME
privacy policy
In God we trust In God we trust
PreSales Questions? Click Here
or call our toll-free line at +1-888-5002068 Miami, Florida, USA