In this episode of the Building Web3 Podcast, Jax Dwyer sits down with Krystyna from Cookie3 to explore how data analytics, KOL scoring, and smart attribution are transforming Web3 marketing.Cookie3 is building the data layer for Web3, helping founders and marketers understand user journeys from off-chain traffic to on-chain actions. From KOL Intelligence to Cookie Snaps, Krystyna breaks down how to run effective influencer campaigns, track conversions, and reward real users—not bots.If you're in Web3 marketing, launching a token, or building a community, this episode is your blueprint for growth backed by on-chain data.🔑 Topics include:On-chain analytics for Web3 projectsScoring KOLs using smart engagementRunning airdrops that actually workFixing attribution in crypto campaignsBuilding products for real users—not bot farmsThe evolution of Cookie3, Cookie.fun, and Cookie SnapsChapters00:00 – What is Cookie3?01:00 – Tracking Off-Chain to On-Chain Behavior02:15 – Scoring KOLs & Avoiding Bots04:30 – Why Founders Need Real Data06:00 – KOL Budgets: How to Avoid Wasting Money07:30 – Building & Scoring a KOL Campaign10:00 – How to Shortlist High-Quality KOLs13:30 – Benchmarks, Comparisons & Final Selection15:00 – Tracking Attribution with Cookie316:30 – Best Performing Campaign Types in Web318:30 – Email, Ads, PR, and What Actually Works20:00 – Why Most Airdrops Fail (And How to Fix Them)23:00 – Building Loyalty & Reducing Dump Pressure25:00 – Overview of CookieDAO Products27:00 – Cookie.fun, API Access & Agent Use Cases28:45 – Cookie Snaps & Campaign Customization30:30 – What’s Next: Decentralized Reward Pools31:20 – Where to Learn More About Cookie3Want to Grow your Twitter? Book your call: https://buildingweb3media.com/twitter-offerConnect with Jax on Twitter: https://x.com/jaxxdwyerConnect with our Guest:https://x.com/krysiakozakhttp://cookie3.comDisclaimer: Nothing said on Building Web3 is a recommendation to buy or sell securities or tokens. This podcast is for informational purposes only, and any views expressed by anyone on the show are solely our opinions, not financial advice. Jax, and our guests may hold positions in the companies, funds, or projects discussed.Need technical content? Book a free strategy session with our team at https://jaxdwyer.com/ 

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