Listen "Vertical Integration in Crypto | Jon from SUPRA"
Episode Synopsis
In this episode of the Building Web3 Podcast, Jax Dwyer sits down with Jon Jones, the Chief Business Officer of SUPRA—a vertically integrated Layer 1 blockchain designed for speed, security, and scalability. They unpack the concept of vertical integration in crypto, and why SUPRA is taking the opposite approach to modular chains like Celestia and Ethereum rollups.SUPRA isn’t just a high-throughput chain. It’s built for developers, with native oracles, automation, bridging, randomness, and other essential crypto infrastructure baked directly into the L1. This architecture dramatically reduces latency, improves execution quality, and increases shared security across the protocol. Jon breaks down how this vertical stack compares to using third-party tools like Chainlink, Gelato, or Axelar, and why tighter integration leads to better outcomes in trading, DeFi, and real-world applications.The conversation also dives into Move, the smart contract language born from Facebook’s Libra project. Jon explains why SUPRA went Move-first, the benefits of object-oriented architecture for asset safety, and how Move compares to Solidity for secure Web3 development. Plus, he shares how SUPRA is expanding with multi-VM support, bringing EVM, Solana VM, and Cosmos into its ecosystem to attract a broader base of developers and liquidity.From stablecoins and decentralized identity to multi-chain app deployment and AI agent integrations, this episode covers the full spectrum of modern blockchain design. Jon shares how SUPRA is enabling zero-latency automation, DeFi price feeds, cross-chain execution, and innovative subscription payments—all while maintaining a high-performance, developer-friendly environment.Key topics covered:- What is vertical integration in crypto and how SUPRA applies it- SUPRA’s built-in oracles, automation, and secure infrastructure- Move vs Solidity and why SUPRA prioritized Move for security- Stablecoins as the key to mainstream crypto adoption- Decentralized identity, encrypted memory, and AI agents- Developer outreach, ecosystem growth, and SUPRA’s multi-VM roadmap- US vs Asia crypto ecosystems, and the regulatory shifts driving Web3 adoptionWhether you’re building in Web3, exploring next-gen L1s, or want to understand how vertical integration reshapes blockchain design, this episode is packed with insights from one of the leading thinkers in crypto infrastructure.Chapters:00:00 – Intro: Who is Jon Jones and what is Supra?01:15 – What makes Supra unique: Vertical integration explained03:30 – The modular vs vertical debate in blockchain design05:20 – Solana, Aptos, and the rise of integrated ecosystems07:00 – Shared security, latency, and UX advantages08:15 – Move vs Solidity: Why Supra chose Move first10:20 – Risks and trade-offs of building Move-first12:00 – Will stablecoins drive crypto mass adoption?13:30 – U.S. vs Asia: Web3 regulation and opportunity16:00 – The return of American builders? Jon’s take18:15 – How Supra is onboarding developers and DeFi apps20:00 – Supra’s ecosystem fund, hackathons, and competitions21:10 – The importance of mindshare and brand visibility22:30 – What will bring new builders onchain?23:15 – Stablecoins, gaming, and the next billion users24:30 – The psychology of gaming and digital addiction26:10 – Using gaming psychology for productivity and focus27:30 – Social isolation and the value of real community28:10 – Startup ideas: AI agents + crypto data30:00 – Jax’s idea: Decentralized memory for LLMs31:15 – The missing piece of decentralized identity33:00 – Personalized AI, Need technical content? Book a free strategy session with our team at https://jaxdwyer.com/
More episodes of the podcast Building Web3
Web3 Analytics
29/05/2025
The IP Layer for Agents
27/05/2025
DePIN, AI & Crypto Infra
05/05/2025
Fixing Crypto UX | Jess from Reown
11/04/2025
ZARZA We are Zarza, the prestigious firm behind major projects in information technology.