Join host Alex Kraft in a candid conversation with John Dowling, a seasoned industry veteran with decades of experience as a technician, service manager, and recruiter. John doesn't hold back as he shares his unfiltered opinions on the state of the industry, the labor shortage, and the disconnect between dealership leadership and the technicians who keep the machines running.
Discover the challenges faced by technicians, from the physical toll of the job to the lack of support from management. John offers insights into the evolution of training, the impact of technology on the profession, and the importance of mentorship in developing skilled labor.
Discover the evolving landscape of technician training, the impact of technology on diagnostics and repairs, and the importance of mentorship in developing the next generation of skilled workers. John offers candid opinions on the ongoing labor shortage, emphasizing the need for better communication, education, and incentives to attract and retain talent.
Gain a unique perspective on the customer service gap in the heavy equipment industry and how dealerships can improve their operations, attract and retain top talent, and ultimately drive profitability. John shares his vision for a virtual dealership model that embraces technology, empowers technicians, and prioritizes customer satisfaction.
This episode is a must-listen for anyone seeking a candid and insightful look into the world of heavy equipment technicians and the challenges facing the industry today. John's passion for his profession and his dedication to elevating the status of technicians shine through in this thought-provoking conversation.
Tune in to be challenged, informed, and inspired by John Dowling's unique perspective and unwavering commitment to improving the heavy equipment industry.

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