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Listen "Jeff Cox : Journey In The Heavy Equipment Industry"
Episode Synopsis
In this episode of the Building the Groundwork podcast, we sit down with Jeff Cox, founder and CEO of VeriTread, to dive into the world of heavy equipment and trucking. From starting out as a software engineer at Lockheed Martin to launching his own heavy haul trucking business, Jeff shares the ups, downs, and invaluable lessons he's learned along the way. Discover how innovation, perseverance, and a keen eye for inefficiencies turned a family dinner conversation into a game changing business.
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