“Exit-readiness isn’t a checklist - it’s a constant state of being.”Rhys Harvey has helped steer multiple challenger brands through acquisition (Popchips, Plenish) and is now CEO of OceanSaver. In this episode, we unpack what really matters when you’re building toward scale or a potential exit.We talk:What acquirers really care about (hint: not what founders think)Why repeat rate is the metric no one talks about enoughHow operations and finance teams can drive brand valueThe truth about NPD - and why most of it gets mothballed post-acquisitionWhat it takes to build a business that still stands after you're goneWhether you're in scale-up mode or quietly building toward an exit, this episode is a masterclass in doing both with integrity.

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