“There was a real lack of craft in the category. And I thought - where’s the origin story? The process? The people behind it?”What happens when a bartender and a brand strategist collide at 2am on a wedding dance floor - and end up building one of the UK’s most original non-alc brands?In this episode, I speak to Imme and Sam, co-founders of Botivo, the bold botanical drink that’s quietly redefining what non-alcoholic really means.We talk about:How a pleasure-first approach reframes non-AThe importance of founder chemistry (and weekly emotional check-ins)Why launching with one SKU, and making it iconic, was a deliberate choiceLetting go of the things you built by hand (literally)Craft, chaos, and chickens at a regenerative farm in HertfordshirePlus: how their yellow piano became a moving bar, and why marketing is mostly saying the same thing, over and over.This is a joyful, honest deep-dive into co-founder dynamics, brand building from scratch, and creating moments that matter.

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