SummaryLucas Price and Taylor Corr dive into building effective seller onboarding programs at Quantcast, a next-generation demand-side platform (DSP). Taylor, with seven years of sales leadership experience, shares insights on developing concrete and structured onboarding processes, emphasizing the importance of clear benchmarks and real-world sales action from day one. They discuss ideal customer profiles, the significance of understanding sales cycles, and data-driven strategies to expedite rep ramp-up time. Join the conversation to learn how to set new reps on the fast track to success. Find Taylor Corr on LinkedIn for more insights.Take Aways Structured Onboarding Programs: Taylor emphasizes the necessity of a specific and concrete onboarding program with clear, standardized benchmarks for new hires, which removes guesswork and facilitates a smoother ramp-up period.Importance of ICP and Personas: Understanding the Ideal Customer Profile and the Personas marketers target is foundational for new reps. This knowledge allows them to craft relevant messages and navigate sales conversations effectively.Bias to Action: Taylor advocates for a proactive approach where new reps are encouraged to engage in sales activities early on, even if it means stepping out of their comfort zone. Real-life pitches and outbound activities provide invaluable learning experiences.Data-Driven Benchmarks: Building benchmarks based on sales cycle data and close rates ensures that onboarding programs are not only structured but also tailored to set reps up for success from the start.Continuous Learning and Adaptation: An effective onboarding program evolves over time, with continuous adjustments based on collective data and rep feedback to maintain relevance and effectiveness.Learn More: https://www.yardstick.team/Connect with Lucas Price: linkedin.com/in/lucasprice1Subscribe to our YouTube Channel: https://youtube.com/playlist?list=PLR0BMWoMgPMcHJ4yLLSUhbuafMmdhJTSy&si=tzQz7NFvDdT8Kj8QConnect with Dr. Jim: linkedin.com/in/drjimkFull Episode: https://bit.ly/46GFN7VMentioned in this episode:BEST Snippet Outro BEST Snippet Intro

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