SummaryIn this episode, Dr. Jim interviews Lucas Price, the founder of Yardstick, about building elite sales teams and effectively communicating change within a sales organization. They discuss the challenges of managing rapid change, the impact of change on sales reps, and strategies for communicating change without losing team members. Lucas shares his experiences as a sales leader and provides insights into how to navigate changes in a sales organization. He emphasizes the importance of transparency, setting the stage for change, and creating a culture of collaboration and trust.Take Aways The only constant in sales is constant change, and sales leaders need to effectively communicate changes to their teams.Early-stage reps are more likely to embrace change and see it as an opportunity for growth and development.As an organization scales, changes can disproportionately affect different groups, and it's important to communicate the reasons behind the changes and the opportunities they present.Building trust and transparency through regular communication and feedback is crucial for successful change management.Account managers and customer success managers should establish strong relationships with customers before communicating price changes, and provide data and reasons for the changes to help customers understand the value.Learn More: https://www.yardstick.team/Connect with Lucas Price: linkedin.com/in/lucasprice1Subscribe to our YouTube Channel: https://youtube.com/playlist?list=PLR0BMWoMgPMcHJ4yLLSUhbuafMmdhJTSy&si=tzQz7NFvDdT8Kj8QConnect with Dr. Jim: linkedin.com/in/drjimkMentioned in this episode:BEST Outro

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