Michael and Kathryn discussed the importance of a unique value proposition (UVP) in standing out and connecting with others in a business context. They emphasized the need for a clear and concise UVP, recognizing the value of both parties in a transaction, and the significance of regularly revisiting and updating the UVP. They also cautioned against focusing on common features and polarizing topics to attract a wider audience. They emphasized the importance of understanding and articulating one's UVP, as it allows individuals to stand out and connect with others who value their unique qualities. They encouraged listeners to seek feedback from others to gain insight into what makes them unique. They also noted that the UVP should not be a super standard, but rather a simple way to communicate what sets an individual apart. Building Bigger Lives Podcast- https://www.instagram.com/buildingbiggerlives Contact Coach Michael Regan- www.facebook.com/CoachMichaelRegan www.instagram.com/coachmichaelregan/ www.linkedin.com/in/mregan/ Contact Kathryn Pedersen- http://www.instagram.com/steamboatmortgage https://www.linkedin.com/in/kathrynpedersen

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