This week’s guest is Sophi Tranchell, former Managing Director of Fairtrade chocolate brand Divine. Sophi shares her experiences of 21 years leading a truly unique business that was set up by cocoa farmers in Ghana who also sit on the Board and own shares in the company. Sophi recollects the thrills of working for a radical business model that has improved the lives of cocoa farmers in West Africa and through its success has been the catalyst for change in the chocolate industry. Hear Sophi’s views on inhouse ethical certifications on chocolate and her excellent advice for those looking to start a purpose-driven business.
And for all of us as consumers, Sophi explains how shoppers can identify which companies are running their businesses responsibly, and which are not.

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