In this episode we talk about what it really means to build a brand people believe in. Purpose, conviction, and consistency replace shortcuts and pressure, creating loyalty, word of mouth, and peace in leadership.What You’ll Learn:• Defining a brand people believe in beyond logos and taglines• Clarifying purpose, impact and the kind of workplace you build• Hiring and leading so employees experience values first• Alignment between words, actions and decisions • How inside-out belief shapes consistent customer experience• The compounding effect of word of mouth and loyalty• Choosing conviction over compromise in business • Rejecting manipulative tactics for open, honest invitations• Planting before harvest and leading through lean seasonsScripture References:2 Corinthians 9:6–8 — “Whoever sows sparingly will also reap sparingly…”Psalm 126:5–6 — “Those who plant in tears will harvest with shouts of joy.”Romans 12:2 — “Be transformed by the renewing of your mind…”Matthew 11:28–30 — “My yoke is easy and my burden is light.”Resources & Links:Start With Why by Simon SinekThe Purpose Driven Life by Rick WarrenLearn more at ClearAuthenticBrands.comRelated episodes:Episode 07-  What Meaningful Work Really Is and Why it Matters 

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