Build A Life, Not Just a Brand: Choosing Authenticity Over Approval

06/11/2025 30 min Episodio 5
Build A Life, Not Just a Brand: Choosing Authenticity Over Approval

Listen "Build A Life, Not Just a Brand: Choosing Authenticity Over Approval"

Episode Synopsis

In this episode of the Build Together Podcast, Danielle and Michael dig into one of the most overlooked truths of entrepreneurship: your brand might be what people see, but your life is what you live.
 
They explore the shift from chasing likes, followers and external validation to building a business and brand rooted in the life you actually want—on purpose, aligned with your values, and free from the constant pull of “what will people think?”
You’ll hear raw stories from their journey at Clark + Aldine—where hustle once swallowed every hour, and how they intentionally recalibrated to steward their business and their lives without sacrificing one for the other.
They share:
 


Why authenticity isn’t just a marketing buzzword—it’s a strategic advantage.


How seeking approval can misalign your brand, your business, and your values.


Concrete shifts and non-negotiables they’ve implemented to protect their energy, protect their family rhythms, and show up as whole humans—not just “brand owners.”


Practical questions you can ask yourself to check whether your brand is serving you, or you’re serving your brand.


 
Tune in if you’re done playing small, tired of the follow-for-follow treadmill, and ready to build a meaningful business that supports a rich, full life—not the other way around.
 
Ready to take the next step? Visit buildtogethercommunity.com to discover coaching, templates and a supportive network designed to help you build a business and life that feels good .
 
For behind‑the‑scenes insights, inspiration and updates, follow us on Instagram at @build_together_community and @clarkandaldine, or if you want to know a bit more about Danielle and Michael you can follow them @daniellegutelli and @michaelgutelli. 
 
Join our movement and let’s design a life and business that truly supports you!