The COVID-19 pandemic has left many executives scrambling to figure out how to work from home. It has also sidelined the field reps that pharma and biopharma sales organizations typically rely on to conduct in-person promotions with healthcare providers. Independent healthcare marketing strategist Martine Taylor—who’s held senior leadership roles both at agencies and in industry—joins Business Talent Group’s Leah Hoffmann to discuss how companies can use eDetailing to pull through the immediate crisis and rethink long-term strategies for engaging with physicians. Hosted on Acast. See acast.com/privacy for more information.

Ver todos los episodios