In this engaging session, Cynthia shares her real-world experiences and practical insights on how BRM principles can be effectively implemented to foster stronger business-IT alignment, enhance stakeholder engagement, and drive value creation within water utility organizations. Discover how relationship management, demand management, and strategic partnering play a crucial role in navigating the unique challenges and opportunities within this essential industry.Whether you're a BRM practitioner, a professional working in the utilities sector, interested in business strategy, organizational development, or simply curious about the diverse applications of BRM, this episode offers valuable takeaways. Learn about:1.The specific challenges and opportunities for BRM in water utilities.2. Strategies for building effective business partnerships within this sector.3. How BRM can contribute to improved service delivery and innovation in utilities.4. Key relationship management skills essential for success.5. The importance of value management in the context of utility services.Don't miss this opportunity to gain specialized knowledge and practical advice from a BRM expert working in a vital industry. Tune in to learn how BRM can make a real difference in the world of water utilities!

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