Building a Category Leader in Mom & Baby Personal Care

Brick by Brick: Building Insurgent Brands
20/10/2022 59 min Episodio 4
Building a Category Leader in Mom & Baby Personal Care

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Episode Synopsis

Welcome to episode #4 of the Brick by Brick podcast featuring Malika Datt Sadani and Mohit Sadaani on The Moms Co. | Good Glamm Group's journey.  Tune in to hear Malika and Mohit delve deep into The Mom's Co story- from the early days of Malika’s searches for advice and product reviews on “new mom” Facebook groups, to working on their own product line and launching the brand, to generating trials and adoption via smart marketing on a budget, and the recent integration into The Good Glamm Group. You can also watch the full episode on the DSGCP website.

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