Faisal Chaudhry joins the branding deep dive podcast to discuss what drives the loyalty that the Republican Party has earned. 00:00 - Intro01:15 - Introduction to Faisal Chaudhry03:15 - How is the Republican Party positioning themselves this year?06:45 - Why are people loyal to certain labels like liberal, conservative, etc.?08:00 - How Trump has changed the Republican Party15:20 - the 2016 Election22:30 - The MAGA slogan30:30 - The current election32:15 - Clarity of the platform's messaging40:30 - Using messaging to justify actions41:26 - Dogwhistling51:30 - Visual identity of the Republican Party and the Democratic Party56:10 - The donkey and the elephant1:01:00 - How did the republican party go from Abraham Lincoln to Trump?

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