In this episode of Branding Beyond Sunday, JD Beacon discusses the importance of branding in churches. He asserts that branding is more than a logo or color palette; it's a consistent message and experience you create at every touchpoint. The podcast outlines the three core elements of a great church brand: visual identity, core message, and personality, while also providing quick tips to enhance these elements. Further on, JD shares practical steps to strengthen the brand, such as using design templates for maintaining consistency, ensuring your core message is present in all channels, and training your staff and volunteers as brand ambassadors. He also introduces listeners to a free Brand Guide Template and previews the next episode, which focuses on planning holiday outreach without overwhelming your team.

Ver todos los episodios