ZARZA We are Zarza, the prestigious firm behind major projects in information technology.

BRANDED

Por: Ben Kaplan and TOP Thought Leader

Explore the latest business and brand headlines with insight from the world’s leading experts in marketing, advertising, economics, and finance.

156 episodios disponibles

Latest episodes of the podcast BRANDED

BMW, Apple, Pepsi: The New Rules of Attention Warfare. 05/12/2025

Why Belief Is the Most Powerful Brand Strategy in 2025 21/11/2025

IKEA, Whole Foods & VW: How Brands Rewired Human Habits 17/11/2025

Marketing Just Hit a New Level of Self-Awareness 10/11/2025

Ferrari Went Electric. Doritos Went Viral. What’s Next? 31/10/2025

Inside the Attention Economy: MTV, Build-A-Bear & the Price of Feeling 27/10/2025

Taylor & Travis, Putin’s Double, and Gen Z’s Cold Beer Crimes 05/09/2025

Why People Still Choose Lyft Over Uber 03/09/2025

Capitalism, Chaos, Creativity & Why Weirdos Win | Rory Sutherland 29/08/2025

Did They PLAN the Backlash? 01/08/2025

Kiss Cam Scandal: CEO Caught Cheating—Career Over? 25/07/2025

Grok Meltdown, Nvidia Windfall, & Prime Day’s Identity Crisis 18/07/2025

Amazon’s 4-Day Prime Day: Brilliant Move or Marketing Mistake? 11/07/2025

Dr. Squatch Bought for $1.5B?! Why Unilever Is Betting on Bros & Soap | Branded Weekly 04/07/2025

Scratch & Sniff Armpits?! The Wildest Ad of the Week | Branded Weekly 27/06/2025

Zuckerberg’s Building an AI Avengers Team | Branded Weekly 23/06/2025

Elon vs Trump: A Branding Fallout with Billions at Stake 18/06/2025

How Attention Became the Most Valuable Currency | #1 Branded Weekly 13/06/2025

Spotify Just Changed the Game (Again) 06/06/2025

The CMO Behind a $1 Billion Growth Engine Tells All 30/05/2025

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