Por: Fresh Britain

At any one time there are 100 million start-ups in the world. At any one time there are 800,000 start-ups in the UK. More than any other type of company, start-ups are vulnerable to bad choices and need Brand Design insight to make good choices.25 years, designing 250 of the world’s biggest Brands means a lot of Brand insight. Masterclass is FRESHBRITAIN’S Brand Insight. At a challenging time for Britain and the world, this is FRESHBRITAIN giving every start-up in Britain and every start-up in the World, a Leg Up.FRESHBRITAIN Masterclass VisionAs companies mature, they accrue knowledge and intelligence. Conventional wisdom suggests that to create a competitive edge companies should protect and secure that insight.At FRESHBRITAIN we believe that whilst competition can make us stronger, collaboration will make us better.We have benefitted from the knowledge and intelligence of others, and we believe if we open source and share our knowledge the communal gain from open collaboration will be greater than the individual gain of closed competition.We hope this inspires other companies to do the same.

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